We discovered that this was a problem many people experienced across all apps - it didn’t matter if you were writing a report for work or booking a holiday.
The moment when you move between apps, copying text from a webpage into an email, for example, is more complex on a small screen than it would be in the physical world, interrupting flow and increasing the cognitive load of a simple task.
Despite many benefits over traditional analogue tools, some digital interactions are actually more complex and frustrating than their physical equivalents. Smartphones and small screens have made their way into our everyday lives, transforming the way we communicate and work. It's a practical, subtle use of augmented reality. It uses your view of the real world to help you navigate computer generated content in the digital world. Magic UX is a new smartphone interface inspired by the physical world.
